Lani Masuku - Phro Group

When it comes to growing African hair we all know that the struggle is real but, for a lucky few with either good genes or a good hairdresser - “good hair” can be achievable. From experience, my  own hair has reduced me to tears on endless occasions, product after product not only depleted my merger bank account but even the few thin strands I was born with did not seem to respond to any form of pampering or pimping despite the vast amount of time I spent getting it done. I was literally at wits end, forget bad hair day, I was having a bad hair life! Enter Lani Masuku, entrepreneur extraordinaire when it comes to looking after natural African hair. Her best recommendation? Her own glossy jet black mane that would put a Revlon model to shame.

Lani has always been blessed with great hair, if she wasn't so generous with her secrets through her consultancy work with numerous hairdressers, her amusing blogs and informative YouTube channel it would be easy to hate her. Through her business Phro Group; an online business that is dedicated to supporting and providing advice to women with Afro hair on attaining healthy hair, Lani has recently launched her newest invention – The Aphro Comb. The Aphro comb is a multifunctional comb designed to nourish the scalp in ways that saves money and time.  It is said to be the most effective applicator bottle on the market for oiling the scalp and conditioning the roots.  

Recently, Phro Group has announced that they are embarking on a growth challenge with their clients and are inviting all women across the world going through some hair growth challenges to participate. We caught up with Lani to talk more about the Growth Challenge, hair tips and more.

Check out the interview below:

You offer some one on one consultancy through your online business  Phro Group. How does this work?

Phro Group is first and foremost a consultancy for people who are having issues with their hair, as well as for hairdressers who would like business support. A one on one consultation is the most effective and fastest way that I can provide carefully thought out and tailored support that caters to individuals’ unique needs. All consultations are conducted online, in the comfort of one’s home, where they are most comfortable. It gives a person a chance to really get comfortable sharing their hair secrets that they wouldn’t even share with their closest friends. Comfort and privacy are the basis of all my consultations.

Each consultation is an hour long and gives my clients time to go through their specific battle and how they have been coping with it. I then provide a tailored solution from over 5 years worth of experience consulting with 100s of women internationally.  I follow each consultation with 3 months worth of support, allowing both of us to see how effective the recommended changes have been and live through the results together.

Booking a private one on one Skype Consultation is easy, visit us at www.phrogroup.com/shop/skype-consulation  to make your reservation.

Is there a fee for this service and how much is it?
A consultation fee is $20. During this private hour, we go through the following things: understand how you got to the stage you are; introduce you to a tailored approach to fix the issue you’re currently facing; discover a new way of taking care of your hair and scalp and ensuring it fits into your lifestyle and provide a tailored approach to fix the root cause of your hair issue. We also provide follow up personal support for 3 months after the first consultation.

You have recently launched the “Aphro Comb” which is proving to be really popular. Can you tell us more about this product and why you came up with it?

The Aphro Comb is THE most effective oil applicator bottle on the market. It’s an innovative tool created to make it easier to nourish your scalp. It’s actually brought down my scalp treatment time to just 30 seconds. The Aphro Comb is important because it buys busy women time and it also saves them money. I love solution driven products, the Aphro Comb has really bought me back much needed time to do more important things with my time. I do love my hair, but I don’t want it to take over my life, which is why I love using this comb.

You are about to embark on a hair growth challenge with your followers. Can you tell us more about this?

The Growth Challenge is 5 years worth of knowledge on how to effectively grow hair shared with everyone that registers to join. Your readers can journey with me as I regrow my own hair in 2015. They will learn from a seasoned blogger and consultant the tricks to get past that dreaded ‘growth plateau’ that everyone has experienced at sometime.

The growth challenge introduces people to the right way of taking care of afro textured hair. We’ve tried a lot of ways that haven’t worked, this way is effective and people who join will see results. 

How can other people participate and where can the register?

Anyone with afro textured hair can join. They just need to visit us at www.phrogroup.com/grow-hair and register their interest. We are launching on the 1^st of December 2014.

What other products and programs are you working on?

Alongside the launch of this growth challenge, I will also be introducing people to my newest product range that is essential in hair and scalp care. Make sure to look out for it when we launch on 1 December!  

Having worked with thousands of women since you started, what has been the most common hair issue and what did you recommend?

The most common hair issue is hair breaking along a woman’s hairline due to styling, also known as traction alopecia. All the women that I’ve worked with personally have reversed damage to their hairline by simply nurturing their hairline back to health and then maintaining their hairline through a hair care routine that I formulated on my blog ‘the hairline challenge’.
If readers join the Growth Challenge, this is something that will be tackled during their hair journey in 2015. 

What are your “must have” hair products?

Staples for any household would be Castor Oil, Shea Butter and Coconut Oil … they are so versatile, but most importantly have been organically formulated to effectively nourish your scalp and your hair. A well-nourished head of hair will realise real growth.

What are some of the most common mistakes that women make in regards to caring for their hair?

There are so many, and I think they are just symptoms to the one big mistake that drives our hair decisions. That mistake is the belief that African hair is hard to maintain. Consequently, we make bad decisions based on that premise. So my growth challenge, and really why Phro Group exists, is to erase that initial premise and introduce a new order, ‘our hair is beautiful, versatile and like any gentle fibre, needs to be treated really gently.’ I truly believe and have witnessed time and time again that when you nourish your hair the right way, it will attain health.

For more about Phro Group, visit www.phrogroup.com. Check out her her YouTube channel and subscribe.

Author - Mini

Images : Lani Masuku

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